Constructing an Image: German Companies Invest in Innovative Architecture

100 years ago, Walter Gropius laid the foundation for modern architecture with his design for the Fagus shoe last factory. Today the building is world-famous, and an early example of how German companies like to boost their image with innovative premises. Porsche and Trumpf are among the companies whose headquarters are housed in eye-catching architecture. ARTS.21discusses the phenomenon with architects and critics.

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