Winning entry for the invitation-only competition New Ideas for New Holland. The proposed “City Within a City” concept is an exciting redevelopment and design of New Holland Island in St. Petersburg, Russia by WORKac.
WORKac has imagined three ‘Hubs’ of activity for the island: an Arts Hub anchored by a museum; a Film and Fashion Hub, containing stores, halls for fashion shows, and film theaters; and a Gastronomic Hub, with a public market, restaurants, and rooftop greenhouses.
Two larger structures also define new public spaces. A triangular tent can be erected during wintertime between two warehouse buildings to provide large-scale exhibition space. In summertime this becomes a sculpture garden.