Julian Treasure: Why architects need to use their ears

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses — offices, retailers, hotels — on how to use sound. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?

Julian Treasure on why architects need to use their ears:

Because of poor acoustics, students in classrooms miss 50 percent of what their teachers say and patients in hospitals have trouble sleeping because they continually feel stressed. Julian Treasure sounds a call to action for designers to pay attention to the “invisible architecture” of sound.