Location: Venlo, Netherlands
Since 1960, every 10 years takes place in the Netherlands the international horticulture Exposition Floriade. In 2012, Floriade celebrates its sixth call from April 5 to October 07, 2012 in an impressive natural area see, town and municipality in the Dutch province of Limburg.
The Spanish participation in Floriade 2012 is marked by the multiplicity of environments and production methods in its national territory. Spain is the country with the greatest ecological biodiversity of the entire European continent. Its huge productive diversity is the natural heir. This quality is defined by the slogan “naturally diverse”.
The Spanish Pavilion in Floriade 2012 emerges from these conceptual approaches and gives continuity to the space through a formal gesture that unifies the whole of the available surface. Construction arises literally from the land, slightly lifted in order to host the interior spaces of the exhibition.
From a formal perspective, the reference to something as natural as topography and the growth of plants, becomes argument for an unification based on the idea of continuity in the outside meeting places and connected them to the interior of the exhibition. The use of a material that is as natural as wood reinforces this concept. The entire structure and roof of the building are made entirely in wood by joining all the space in a single piece.
The entire chromatic range defined in the logo is applied on the outside of the building corporately unifying the image of the Pavilion.